In light of the Covid-19 pandemic, brothers Alex and Ben Joel began their non-profit organization, Intutorly. The Joel brothers realized that the lack of accessible education resources during Covid-19 was causing a huge learning loss among young students, especially those in elementary school. This revelation led them to create Intutorly which matches eager and excited tutors to students in need. Students are able to connect with their tutor from anywhere in the world through an internet-enabled device and receive a personalized tutoring experience for free. Currently, Intutorly has over 1000 tutors and students based globally. 

Creating a social venture is not easy and requires many steps. Ben and Alex began Intutorly by coming up with a name, creating a website, and then reaching out to their friends to find tutors, followed by further student outreach. In the startup process, the brothers’ most challenging hurdle was matching tutors and students with different time zones and schedules. To solve this problem, Alex Joel was able to create an algorithm that creates the student-tutor matches for him. 

Diamond Challenge was Ben and Alex’s first entrepreneurship competition, and it definitely did not disappoint. The brothers said they loved every part of the Diamond Challenge experience and particularly enjoyed the anti-racist workplace and personal brand workshops along with meeting other semi-finalists via speed networking events. 

The Joel brothers thoroughly enjoyed their Diamond Challenge experience and received many takeaways while also bringing home the first place prize of $8,000. They also learned about the value of feedback. They are planning to invest the prize money back into their venture in the hopes of amplifying growth. Since participating in Diamond Challenge, Intutorly has received a grant from the Stevens Initiative to help students in the Middle East North Africa region receive English as a second language tutoring.   

Older brother Alex Joel is currently a senior and will be attending Dartmouth College but wants to continue his business and help families around the world. He wants future Diamond Challenge competitors to know, “Don’t be deterred by initial feedback. Don’t view it as a criticism, rather use it as a way to continue to grow.” 


About Horn Entrepreneurship

Horn Entrepreneurship serves as the University of Delaware’s creative engine for entrepreneurship education and advancement. Built and actively supported by successful entrepreneurs and thought leaders, Horn Entrepreneurship empowers aspiring innovators and entrepreneurs as they pursue new ideas for a better world.

Follow Horn Entrepreneurship @udhorn and check out our entrepreneurship competition for high school students @diamondchalleng.