By Guest Blogger: Tori Lutz | March 11, 2020
Technology is rapidly changing just about every industry in the global economy. Since marketing is the string that connects each and every one of those industries, you can safely bet that technology will change marketing to the same, if not greater, extent.
Nowadays, almost every single marketer in the international economy uses some form of digital marketing to accomplish their goals. Each and every one of those digital platforms are made possible through innovations in technology.
Technology Makes Marketed Content Easier to Find
In the olden days, the only ways to conduct marketing campaigns were door-to-door, through billboards and signs, cold calls, and other right-place-right-time practices. With the invention of social media and other Internet-based technologies, that is no longer the case.
There are currently billions of people on Facebook alone, with hundreds of millions of other people across the planet on different platforms. Whereas previous generations of marketers used to have to hope that they caught people at the right time or put signs in the right place, modern marketers can simply publish content online for all to see.
With modern influencer culture the way that it is, technology has made it possible to reach nearly half of the planet in a matter of seconds, limited only by language barriers and the size of a marketing firm’s network.
Social Media Significantly Reduces Marketing Costs
Social media has been one of the greatest disruptors in the world of traditional marketing for a variety of reasons. Not only does social media greatly increase the market penetration of word of mouth campaigns, which are typically the most effective to begin with, it also significantly reduces the costs.
One person spending one hour a day managing a business’s social media campaigns can now do what once took whole teams of people days or even weeks to accomplish. Moreover, the same amount of work can be simultaneously applied toward increasing consumer engagement as well as improving consumer outreach to entice new consumers to follow.
More Companies Rely on Automated Marketing Practices
Automation is the boogeyman of politics for the same reason that it’s the hero of marketers: it cuts the amount of work down to a fraction while boosting profits through the roof. That very reason is why 49% of all businesses have begun using some form of automation technology in their marketing strategies.
Where companies once had to hire interns or entry-level candidates to sit behind a computer and handle the tedium of menial data-entry positions, those same companies can now do the same work in mere seconds by programming an AI (artificial intelligence).
That has enabled many companies to free up those interns and entry-level candidates for more in-depth and productive tasks, leading to greater profits, increased consumer outreach, and improved market penetration.
Trade Shows are Becoming Even More Important
As technology becomes a greater part of the marketing industry, trade shows grow in both attendance and in frequency. The reason being that any event staffing agency, a critical part of many marketing campaigns, needs to be up to date on the newest technologies in order to be successful.
As technologies are invented more and more quickly, marketers are left with less time to become acclimated and adapt to those new technologies. That leaves people often scrambling to find a trade show staffing agency capable of assisting them in their quest to stay up to date.
Of course, whether or not this trend will continue is entirely up for debate. There are those who believe that trade shows will be replaced by decentralized information and networking hubs, but there are also those who believe that more tech equals more need for personal demonstration.
One way or another, there is one thing that remains unchanged: the role of technology in marketing. Not only has technology been a key driver of professional advancement in the field of marketing for the greater part of the profession’s existence, that role has recently grown even larger.
Today, hundreds of thousands of different companies across the globe rely on technology to meet their marketing needs. As those numbers continue to grow, you can safely assume that technology will take on an even greater role in the field of marketing.
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